Case study · Counseling practice
Case study · Counseling practice
Life Care Wellness
Life Care Wellness
Five Google products, two website tools, one dashboard: proof the ads are working, without collecting patient data.
Five Google products, two website tools, one dashboard: proof the ads are working, without collecting patient data.
Most small practices running Google Ads share the same frustration: reporting. Downloaded reports are helpful, but they still take time to answer two questions: How are the ads doing, and how do they contribute to the traffic the website receives? For Life Care Wellness Counseling, I connected seven tools so the owners, Tim and Codie, can open one link and see how the ads are performing, including how many inquiries they bring in.
One dashboard with a holistic view: easy to access and easy to understand.
Most small practices running Google Ads share the same frustration: reporting. Downloaded reports are helpful, but they still take time to answer two questions: How are the ads doing, and how do they contribute to the traffic the website receives? For Life Care Wellness Counseling, I connected seven tools so the owners, Tim and Codie, can open one link and see how the ads are performing, including how many inquiries they bring in.
One dashboard with a holistic view: easy to access and easy to understand.
8
8
Tracked inquiries in the first three weeks after the Oct 23 launch
Tracked inquiries in the first three weeks after the Oct 23 launch
$69
$69
Average cost per inquiry, and about $6 on branded searches
Average cost per inquiry, and about $6 on branded searches
7
7
Tools connected into one owner-facing dashboard
Tools connected into one owner-facing dashboard
0
0
Pieces of patient information collected
Pieces of patient information collected
What the owners see
What the owners see
The live two-page dashboard the owners can check anytime. Spend figures are blurred for the client’s privacy.
The live two-page dashboard the owners can check anytime. Spend figures are blurred for the client’s privacy.
Page 1 · Google Ads results
Page 1 · Google Ads results
Page 2 · Website & Google Search
Page 2 · Website & Google Search
The stack behind the dashboard
The stack behind the dashboard
Google products (5)
Google products (5)
Google Ads
Google Ads
Tag Manager
Tag Manager
Analytics 4
Analytics 4
Search Console
Search Console
Data Studio
Data Studio
Website tools (2)
Website tools (2)
WordPress
WordPress
Elementor
Elementor
How the pieces connect
How the pieces connect
Every inquiry counted
Every inquiry counted
Calls are tracked by length through Google forwarding numbers. Clicks on the “Let’s Connect” intake button are counted through Tag Manager. Each one is credited to the campaign, keyword and town it came from.
Calls are tracked by length through Google forwarding numbers. Clicks on the “Let’s Connect” intake button are counted through Tag Manager. Each one is credited to the campaign, keyword and town it came from.
The whole website in view
The whole website in view
Analytics and Search Console show visitors, engagement and free Google traffic, so the ads are judged against everything else that brings people in.
Analytics and Search Console show visitors, engagement and free Google traffic, so the ads are judged against everything else that brings people in.
Privacy by design
Privacy by design
No form fields, names, conditions, patient lists or call recordings are collected. The setup is built for HIPAA compliance, and tracking is reviewed and approved before go-live.
No form fields, names, conditions, patient lists or call recordings are collected. The setup is built for HIPAA compliance, and tracking is reviewed and approved before go-live.
Want this view of your own ads?
Want this view of your own ads?
Send me your website and I’ll check what your Google Ads are actually tracking today, free. It works for practices, home services and any business where a call or form is the sale.
Send me your website and I’ll check what your Google Ads are actually tracking today, free. It works for practices, home services and any business where a call or form is the sale.
Get a free tracking check