FOUNDERS ADVERTISING AGENCY — NYC Inspired

Advertising Agency for Online Brands - Increase Your Online Sales

Scaling website conversions for growth-stage AI platforms and CPG brands through targeted Google advertising—with zero upfront fees and no monthly retainers.

Get in Touch

ORIGIN / 01

How We Came to Be

Inspired by the grit, speed, and hustle of NYC small businesses, we were founded to disrupt the broken agency model. Most marketing agencies charge large monthly retainer fees regardless of whether your business actually grows. I put skin in the game. I operate on a 100% performance aligned model. Meaning I only do well if you do well. Think of me as your growth team focused on generating demand and increasing purchases to your website. I leverage Google Ads, and target individuals who have an interest in learning about your product space through online searches and AI.

Inspired by the grit, and hustle of NYC small businesses, I created 'The Restaurant Advertising ' After living amongst and meeting storefront owners on the Lower East Side of Manhattan. Seeing their tenacity to stay alive in one of the most competitive small business ecosystems got me thinking… How can I back the shops that I'd come to frequent. Most marketing agencies charge large monthly retainer fees regardless of whether their business actually grows. I put skin in the game, operating on a performance aligned model. Meaning I only do well if my clients do. Think of me as your growth team focused on generating demand and increasing purchases to your website. I leverage Google Ads, and target individuals who have an interest in learning about your product space through online searches and AI.

Inception of Agency

WILL REEDY
CONSULTANT / LEAD PERFORMANCE MARKETER

PEOPLE / 02

Behind the Strategy

Hi, I’m Will—a performance digital marketer specializing in demand generation, audience targeting, and pipeline scaling. I founded The Founders Advertising to offer businesses a transparent, execution-focused partner dedicated strictly to bottom-line results.

More About Will

PEOPLE / 03

Current Clients

Completed and in-progress projects for brands with defined goals, timelines, and delivered results.

From Fired to Fabulous

Beth Solomon is a former executive and bank vice president turned author of “From Fired to Fabulous,” a career self-help book for professionals turning job loss and setbacks into opportunity.

WHAT I DO

Lead book marketing and sales support — driving Amazon sales and built an influencer strategy: posting the book on websites and in featured Instagram content across career, self-help, and non-fiction book reviewers. Expanding into the audiobook launch, with a second book to follow in the coming months.

RESULTS · PLACEHOLDER

Built a targeted influencer outreach pipeline reaching career and self-help audiences, driving renewed attention and Amazon sales amid today’s job-market climate.

TESTIMONIAL · PLACEHOLDER

[Edit Testimonial]

Beth Solomon, Author, “From Fired to Fabulous”

Nomadic Maple

Artisanal Vermont maple syrup, maple cream, soft candies, and gift sets — small-batch, single-source, and wood-fired processed.

WHAT I DO

Built and actively manage a full-funnel Google Ads account strategy. Campaigns include: Performance Max, Shopping, high-intent Search, brand defense, and remarketing. The setup to increases purchases to the Shopify Store. Also restructured the Shopify homepage: polished visual assets, aligned product ad copy with high-converting SEO related keywords.

RESULTS · PLACEHOLDER

Diagnosed and fixed a conversion-tracking gap, unlocking accurate ROAS reporting against a 250–300% target — with strong early Search click-through rates.

TESTIMONIAL · PLACEHOLDER

[Edit Testimonial]

Devin Bachelder, Founder, Nomadic Maple

Gates Hill Farms (Ramps.com)

America’s only ramp farm, run by Devin Bachelor and selling ramp seeds, bare-root bulbs, and growing bundles direct-to-consumer.

WHAT I DO

Built and actively manage the Google Ads account strategy: high-intent search campaigns for active ramp bulb and seed buyers, and Shopping & Performance Max campaigns to advertise the product listings. Upgraded the Shopify storefront from default to 'Online Store 2.0' modernizing architecture to support JSON templates, improve page viewability, added app blocks, and updated carousel images. Also optimized ad copy to reflect popular SEO keywords.

RESULTS · PLACEHOLDER

Scaled toward a 4.2× blended ROAS target while holding CAC near $18.50 — all on a lean $300/month budget.

TESTIMONIAL · PLACEHOLDER

[Edit Testimonial]

Devin Bachelor, Founder, Gates Hill Farms

Want results like these? Let’s talk

INTELLIGENCE / 03

Latest Posts

Performance marketing insights, demand gen strategies, and angles on company creative strategy.

The Demand Gen Operating System

A practical framework for turning paid acquisition into a reliable source of qualified pipeline.

Google Ads in 2026: Out-Hustle the Giants with AI

Google is shifting its entire engine toward AI-driven automation. Discover how direct-to-consumer brands can leverage AI Overviews, AI Max, and high-impact Demand Gen video to out-maneuver bloated corporate competitors and scale revenue.

Goodbye Keywords, Hello AI Max: The Hustle Is Shifting

Google Ads is phasing out manual keyword management for AI Max. Discover how fast-moving teams and founders can leverage algorithmic management, feed elite creative inputs, and automate growth.

CONTACT / 04

Let’s Talk Growth

Ready to scale your pipeline on a performance basis? Reach out directly.

WillReedy10@gmail.com

Connect on LinkedIn